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Nudge: Improving Decisions About Health, Wealth and Happiness

Nudge: Improving Decisions About Health, Wealth and Happiness

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  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2022-10-01 04:16:35
  • Update Date：2025-09-24
  • Status：finish
  • Author：Richard H. Thaler
  • ISBN：0141999934
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Summary

Nudge has transformed the way individuals， companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century。 This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19， diet， personal finance， retirement savings， medical care， organ donation， and climate change。

Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet。 Unfortunately， we often choose badly。

We are all susceptible to biases that can lead us to make bad decisions that make us poorer， less healthy and less happy。 And， as Richard Thaler and Cass Sunstein show， no choice is ever presented to us in a neutral way。 But by knowing how people think， we can make it easier for them to choose what is best for themselves， for their families and for society。 With brilliant insight and wonderful levity， Thaler and Sunstein demonstrate how best to nudge us in the right directions， without ever restricting our freedom of choice。

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Reviews

Masoume Saberi ，

عقل کل هستید یا معمولی؟！

Tanim Chowdhury ，

I thought the book is in a micro perspective rather than a macro。 Moreover， it is written in American philosophy。 How businesses manipulate us and how government can help to implement agenda regarding decision-making are mainly discussed here。 How we can improve our decision in our daily life is not that engaging in this book。

Marlena May ，

This book was excellent！ Behavioral economics is a fascinating， applicable field regardless of where you're working。 I'll be using this as a reference， guide， and a reminder of how I'm constantly being nudged， and how I can nudge for good。 This book was excellent！ Behavioral economics is a fascinating， applicable field regardless of where you're working。 I'll be using this as a reference， guide， and a reminder of how I'm constantly being nudged， and how I can nudge for good。 。。。more

Kelly Trinh ，

This review has been hidden because it contains spoilers。 To view it， click here。 Very informative。 Although this book is more on policy making， I can definitely apply many of these lessons to forming better habits and leading a more effective and healthier life。 The first two thirds I enjoyed a lot; the last third I find it quite tedious， mainly because the issues discussed are the nitty-gritties of personal finance， while broad issues such as climate change was discussed at very high-levels。 I just glanced over the last third of the book。

Lino Matteo ，

Nudge: The BookNudge: The Final Edition By Richard H。 Thaler， Cass R。 SunsteinNudging is a way of influencing the world， hopefully for the better， without mandates or heavy preaching。 People like to do their own thing。 But by presenting them with certain choices， you might be able to do their own thing and do so good at the same time。The authors call their approach， which they describe as a movement， libertarian paternalism。An example is the use of plastic bags。 They are extremely useful， but en Nudge: The BookNudge: The Final Edition By Richard H。 Thaler， Cass R。 SunsteinNudging is a way of influencing the world， hopefully for the better， without mandates or heavy preaching。 People like to do their own thing。 But by presenting them with certain choices， you might be able to do their own thing and do so good at the same time。The authors call their approach， which they describe as a movement， libertarian paternalism。An example is the use of plastic bags。 They are extremely useful， but environmentally a disaster。 For instance， if you give people a small amount of money for bringing their own reusable bag， those that will， will， and those that won’t will continue to forget or not be bothered at all。 However， by charging for the bags， more people will be motivated to bring reusable bags – and that is better for the environment。 People are motivated by ‘loss aversion，’ as they want to hang on to what they already have。Another factor to keep in mind is that humans are social animals。 As such people are easily nudged by other people。 That is why ‘social influencers’ – much to the chagrin of many， including parents， and more traditional marketing firms and channels are frustrated by this。 But people can be nudged， and as much as we like to be ‘different，’ people also like to conform。 Why else would we do many of the things that we do？ Another important point that the authors make is that while， “All organizations work better if everyone is empowered to speak up when the boss is about to make a mistake，” most people prefer to keep their heads down。 It is safer。 When faced with “flight or fight，” I guess the quick runners or hiders， fared best。 This is relevant for organizations as well。 We can all agree that gambling is a bad habit。 The house almost always wins。 Yet， it seems that all casinos （except Trump’s） continue to rake it in。 Why？ “No one has gotten rich by convincing people not to gamble。” There is an important lesson here。 Much more money can be made catering to human vices than by preaching to them the ills or evils of their ways。 Although there are some ‘churches’ that have made a lot of money countering that perspective。 Governments and organizations must give careful thought to their actual goals。 Nudging people towards those goals is more acceptable that mandating or fighting with them。 For instance， vaccines are an issue for some。 It is ‘freedom” （some would say ‘freedumb’） versus science。 The reality？ A society that has greater vaccination rates is safer and more stable to fall。 So why not reward people to get vaccinated？ The rewards can range from earlier availability， to tax credits， and special lottery tickets to enhanced access to events or locations。 I think it would work。 I also know that it would be a lot more fun。 An example is that when the Montreal Canadiens were playing for what would have been their 25th Stanley Cup in front of virtually no fans – that their arena could have been full – if you needed to be vaccinated， wear a mask， and practice other necessary hygiene like hand washing， and keeping a distance。Life is complicated enough。 If proper nudging can help simplify it， what are we waiting for？ Lino Matteo ©™Twitter @Lino_Matteohttps://linomatteo。wordpress。com/2022。。。 。。。more

Ahmet Kızıltan ，

Türkçe çevirisi çok kötü。

Henrique Silva ，

A great book。 The authors are well aware of their capabilities and present the "nudge" concept as one of the many instruments to make the world a place a bit better。 An enjoyable - and easy - read for everyone， from politicians to ourselves， sharing the same aim。 Sometimes， a soft push is all one needs to start something fantastic。 Or to not do something wrong。 Step down from your ideologic chair and embrace the arguments with an open mindset。 It is a must-read。 A great book。 The authors are well aware of their capabilities and present the "nudge" concept as one of the many instruments to make the world a place a bit better。 An enjoyable - and easy - read for everyone， from politicians to ourselves， sharing the same aim。 Sometimes， a soft push is all one needs to start something fantastic。 Or to not do something wrong。 Step down from your ideologic chair and embrace the arguments with an open mindset。 It is a must-read。 。。。more

Luxia ，

Nice collection of cognitive biases， but all the same old stories， didn’t learn anything new。

Mskychick ，

It was interesting， but didn’t hold my interest enough to keep reading once I left for vacation。 DNF at 33%

Nicolas Name ，

I agree with the general premise of the book and the ideas presented within it， that generally， “nudges” （small changes in the “choice architecture” that lead to individuals being more likely to make one choice over another） can be effective ways of influencing people。 If that influence is used for good， however way good is defined （such as having kids eat more healthy foods， or having workers save more for retirement） in a way that’s not heavy handed， but from small changes such as whether heal I agree with the general premise of the book and the ideas presented within it， that generally， “nudges” （small changes in the “choice architecture” that lead to individuals being more likely to make one choice over another） can be effective ways of influencing people。 If that influence is used for good， however way good is defined （such as having kids eat more healthy foods， or having workers save more for retirement） in a way that’s not heavy handed， but from small changes such as whether healthy food is placed at eye level in the cafeteria， then that can increase adoption of said good choice。 I think every effective teacher， parent， policy maker， and manager already agrees with this。 At least to me， this felt more like common sense and common information， rather than groundbreaking， Noble Prize in Economics winning work。 So I’m sure if I learned anything new， rather than had an idea I was already familiar with reinforced。 （Hence taking off two stars）。 If this was the first time I would have encountered the authors ideas， I would have given them 5 stars。 。。。more

Beimer Ortega ，

This review has been hidden because it contains spoilers。 To view it， click here。 Un libro que tiene como objetivo explicar el concepto de la arquitectura de las decisiones （ ilustrado cómo nudge （empujón） para ayudar a tomar mejores decisiones）， desde distintos ámbitos de la dinámica humana， entre ellas las decisiones en las políticas públicas， en el área de la salud， educación， entre otras。 Introduce el concepto de paternalismo libertario como una forma de dirección política en el marco de la toma de decisiónes políticas。

Ummu Auni ，

Basically， people needs a nudge to simplify in making decisions

Richard Weaver ，

Great book that is referenced by so many other great books。However， by 2022 it seems a little dated。Still worth the read though。

Dfine ，

Important but a bit meandering

Jeff Hexter ，

This is not the first book by Cass Sunstein I’ve read， and I now know to expect his writing to be longer-written than is truly necessary。 And as other reviews have mentioned， the ideas here are neither new nor particularly complicated。 What is new （and I’m referring to the “Final Edition” of the book） is their acknowledgment of some subtle， let’s call them “misunderstandings”， they attribute to their critics。 Their ideas pass the sniff test - they seem plausible。 But the real issue for me now is This is not the first book by Cass Sunstein I’ve read， and I now know to expect his writing to be longer-written than is truly necessary。 And as other reviews have mentioned， the ideas here are neither new nor particularly complicated。 What is new （and I’m referring to the “Final Edition” of the book） is their acknowledgment of some subtle， let’s call them “misunderstandings”， they attribute to their critics。 Their ideas pass the sniff test - they seem plausible。 But the real issue for me now is that recent a recent study suggest the effect may be false！ Google “nudge does not work” and you will discover a 2022 study that found publication bias accounts for the observed effects in the literature。 In other words， only studies showing the desired outcome are published， and the ones that don’t are not。 Too bad。 It could be a useful intervention if it were true。 。。。more

Robert McCabe ，

Very lazy writing。

David S ，

Just skip the middle 10 paragraphs。。。 Too many examples。 Only the first few paragraphs are interesting and the last paragraph。

George Lewis ，

Overall I had some really good takeaways from this book。 I read it because many other books referred to it that I had been reading。 I didn't realize how long it had been around and maybe some ideas seemed not to carry into today but I think if you look at the overall approach， especially in regards to choices it is important to understand that maybe more isn't always better。 Overall I had some really good takeaways from this book。 I read it because many other books referred to it that I had been reading。 I didn't realize how long it had been around and maybe some ideas seemed not to carry into today but I think if you look at the overall approach， especially in regards to choices it is important to understand that maybe more isn't always better。 。。。more

Paula Harris ，

I have become a fan of libertarian paternalism！ As the authors have noted at the end I’m now an advocate of “nudge for good”！

Jennifer ，

[Audiobook] This book was pretty boring at first and I dreaded the 13-ish hours to come。 Then I started painting the backyard fence while listening and the words just started making sense。 I was fascinated by the later chapters on finances， climate change， etc。 Should be required reading for all politicians and public policy makers！ （Saying this as the NL sugar tax is being clumsily implemented。） So I recommend setting aside time to listen to this one - fits and starts won’t do it。

Blake Brashear ，

Interesting book about choice and choice engineering that changes how you phrase a question or scenario can "nudge" someone to an particular direction of your preference。 Interesting book about choice and choice engineering that changes how you phrase a question or scenario can "nudge" someone to an particular direction of your preference。 。。。more

David Gilani ，

Mixed feelings about this one。 On the one hand， I find behaviour economics really interesting and Nudge has clearly had a big impact on this field， but it does just feel incredibly dated now。 Originally published in 2008， not only has the science move on in the last 14 hours， but the writing approach just feels very old-fashioned。 It's also bizarre in how openly political it is - Thaler comes clean about being a paternal libertarian right from the beginning of this book and so it has lots of "bi Mixed feelings about this one。 On the one hand， I find behaviour economics really interesting and Nudge has clearly had a big impact on this field， but it does just feel incredibly dated now。 Originally published in 2008， not only has the science move on in the last 14 hours， but the writing approach just feels very old-fashioned。 It's also bizarre in how openly political it is - Thaler comes clean about being a paternal libertarian right from the beginning of this book and so it has lots of "big government is evil" messages throughout。 Again， given how much politics has moved on from the 00s， it just makes the book feel very dated。 。。。more

Nicolai Zoffmann ，

A great little piece of pop science that makes nudging accessible and easily appreciably， a key stone in introduction to modern social studies

Eugenio Gomez-acebo ，

He leído este libro en inglés y así lo comento。。。 entiendo la dificultad en traducir el término al castellano pero lo de "empujoncito" me suena un tanto ridículo。 Aún así es un libro estupendo。 This is an important and relevant book that makes you think and see the world in a different way。 Although full of American examples and discussions， its influence and learnings can be applied anywhere。 Behavioural economics is a fascinanting subject and this is a great introduction。 I liked many of the c He leído este libro en inglés y así lo comento。。。 entiendo la dificultad en traducir el término al castellano pero lo de "empujoncito" me suena un tanto ridículo。 Aún así es un libro estupendo。 This is an important and relevant book that makes you think and see the world in a different way。 Although full of American examples and discussions， its influence and learnings can be applied anywhere。 Behavioural economics is a fascinanting subject and this is a great introduction。 I liked many of the concepts here， specially the one regarding the choice architect and the influence he has in altering people's behavior。 Indeed， small changes in context can greatly influence people， as it is cleverly illustrated with the example of a school cafeteria and how you can affect children's habits by how to place the food on display。 Indeed， putting healthier food at eye level， instead of fatty， sugary foods， will nudge kids to improve their diet drastically。 A nudge， as explained， is any aspect of a choice architecture that can alter behavior but without imposing or forbidding any options， or changing any economic incentives。 A nudge， as the book explains， must be cheap and easy to avoid。 And in the libertarian paternalistic view of the authors， nudges should help and should be lest likely to do harm。 Do nudges work？ It seems that even with the overwhelming amount of examples and data， some scholars say that nudges are not working。 I agree with the idea of the book that people are novices in selecting some choices or just lazy， in the Kahneman's Thinking， Fast and Slow sense of the word: we think with our system 1 （our gut reaction） rather than with our System 2 （our conscious thought making rational choices）。 We are also prisoners of our biases and this affects how we decide: for example， loss aversion is very key in setting up environmental policies。 We tend to adopt a "yeah， whatever" heuristic without valuing the consequences。 Framing bias also show that frames are very relevant nudges。 We also adopt rules of thumb to decide which are very useful but can have terrible consequences in unfamiliar scenarios。 Finally we just forget to do things。 The book goes on explaining our self-control procedures as humans， and how nudges help。 It explains how to think as humans as "planners" （our inside Mr。 Spock） "or doers" （our inside Homer Simpson） and how we fight internally with these two selfs。 Nudges help our planners to win， sometimes the government does （eg forbidding drugs）， sometimes companies （eg Christmas saving clubs）， sometimes pacts with ourselves or others on our goals， mental accounting。。。It is quite eye-opening to read about the social influence on our decisions， via information or peer pressure。 In fact social pressure is an amazing nudge， given the amount of examples。 Social norms have a great power to alter behaviors and sometimes it is better to create them than to persuade people to do something。 The authors play against the "maximize your choices" mantra （which is not the one that prevails in Spain）， with a libertarian paternalism that works better。 Nudges are specially relevant when decisions require scarce attention， are difficult， do not provide feedback and when is difficult to understand the situation。 Many decisions that are key in our lives are not made many often。 Those decisions are good nudge candidates。 They also work well with investment goods， such as exercising， flossing and healthy eating， as well as with temptation goods （smoking， drinking， binge-watching）。 But the same way that advertising works: companies exploit our behavioural biases such as availability， unrealistic optimism and anchoring。 How to design nudges？ In a nutshell， make it easy。 It is amazing to see bad design that leads to bad choices everywhere: from door handles to red tape。 The book includes a lot of examples of good choice architecture。 It discusses the "smart disclosure model" in how to help people make decisions。 It analyzes "sludges"， the dark side of nudges。 It finalizes with two major issues: saving money for retirement techniques （fascinating the case study of the Swedish Retirement Fund）， organ donation， climate change （and why we are not doing enough to stop it） and how to select an insurance （always chose the largest deductible available）， with some tips to improve policies around them。 。。。more

Heather Hoyt ，

I like the foundational ideas， but not as many as the specifics， as this book becomes mostly about policy。

Daniel Grau ，

The book is OK - I was expecting it to be a little more interesting based on the reviews - it contains good information on how we can discreetly 'nudge' to attain desired results however felt that this could have been done in half the space。 The book is OK - I was expecting it to be a little more interesting based on the reviews - it contains good information on how we can discreetly 'nudge' to attain desired results however felt that this could have been done in half the space。 。。。more

Marcela ，

Some interesting examples but overall hard to get through so skipped around。

Elisa E ，

There was exactly 1 good chapter and the rest was just outdated ramblings and personal recommendations。 Way too long

Ivanchai ，

This review has been hidden because it contains spoilers。 To view it， click here。 I。 CON NGƯỜI VÀ ECON 1。 Định kiến và sự ngớ ngẩn 2。 Chống lại cám dỗ 3。 Tâm lý bầy đàn 4。 Khi nào chúng ta cần một cú hích 5。 Kiến trúc lựa chọn Lợi ích Hiểu rõ tương hợp Mặc định Cung cấp thông tin phản hồi Lỗi kì vọng Thiết kế các lựa chọn phức tạpII。 TIỀN BẠC 6。 Ngày mai còn tiết kiệm được nhiều hơn 7。 Đầu tư chất phácIII。 SỨC KHỎE 8。 Thuốc bán theo toa 9。 Cách nào để tăng số lượng người hiến tạng 10。 Hãy cứu lấy hành tinh chúng taIV。 QUYỀN TỰ DO 11。 Tăng quyền lựa chọn giáo dục 12。 Nên chăng I。 CON NGƯỜI VÀ ECON 1。 Định kiến và sự ngớ ngẩn 2。 Chống lại cám dỗ 3。 Tâm lý bầy đàn 4。 Khi nào chúng ta cần một cú hích 5。 Kiến trúc lựa chọn Lợi ích Hiểu rõ tương hợp Mặc định Cung cấp thông tin phản hồi Lỗi kì vọng Thiết kế các lựa chọn phức tạpII。 TIỀN BẠC 6。 Ngày mai còn tiết kiệm được nhiều hơn 7。 Đầu tư chất phácIII。 SỨC KHỎE 8。 Thuốc bán theo toa 9。 Cách nào để tăng số lượng người hiến tạng 10。 Hãy cứu lấy hành tinh chúng taIV。 QUYỀN TỰ DO 11。 Tăng quyền lựa chọn giáo dục 12。 Nên chăng buộc bệnh nhân mua vé sốV。 SỰ MỞ RỘNG VÀ NHỮNG Ý KIẾN TRÁI CHIỀU 13。 Những cú hích đáng ghi nhớ 14。 Những ý kiến trái chiều 15。 Lựa chọn tối ưu 。。。more

Rana Habib ，

9/10Since reading Thinking， Fast & Slow， I've taken a keen interest in Behavioural Economics。 I've already read Misbehaving by Thaler， and since I enjoyed his writing so much （he's really funny and engaging）， I decided to give Nudge a shot。 Important notes: Definition: "A nudge is an aspect of choice architecture that will later alter our behavior/choice without forbidding any options or significantly changing economic incentives。"Libertarian-Paternalism: Where private and public institutions ca 9/10Since reading Thinking， Fast & Slow， I've taken a keen interest in Behavioural Economics。 I've already read Misbehaving by Thaler， and since I enjoyed his writing so much （he's really funny and engaging）， I decided to give Nudge a shot。 Important notes: Definition: "A nudge is an aspect of choice architecture that will later alter our behavior/choice without forbidding any options or significantly changing economic incentives。"Libertarian-Paternalism: Where private and public institutions can affect behavior while still respecting freedom of choice - Nudges can be used to alter someone's behavior， leading them to make the best choice for themselves， without taking away their freedom to choose Review:For the most part， I really enjoyed Nudge。 Thaler and Sunstein essentially argue that nudges， when used ethically， can help the betterment of society。 Public and private institutions can employ choice architects to help nudge us into making better decisions for ourselves -- without taking away our freedom of choice。 Likes:Thaler and Sunstein's points were well articulated throughout the book， frequently using examples of in different areas of life （financially， socially， politically， economically， and physically）I really liked that they used examples where nudges were non-existent and how they could've helped， but they also used examples of nudges gone wrong and what should've been done instead。I also really liked that the second last chapter of the book was dedicated to any counter-arguments one may have towards nudges and libertarian paternalism， in which they debunked each argument。 Not only did this chapter help clear up my criticism and confusion， but I thought that it was a nice touch of transparency that you don't get often with non-fic books。 Thaler and Sunstein aren't saying "this is the right way of doing things"; they're saying "this could potentially be the better way of doing things and here's why:" which I LOVED because nothing bothers me more than a know-it-all Author。 Ok now here are my dislikes:- Redundancy。 For example， I think there were a solid 3-4 chapters that drew the same conclusion: too much choice is bad for consumers because they typically end up choosing the worst one， even with nudges。 - I'd be lying if I said I wasn't bored at times。 Some chapters were more interesting than others， but I'd say 80% of the book was really interesting and fun， and the other 20% honestly bored me。- Focused a lot on American issues， policies， and politics （however， I guess it makes sense considering that the authors are American -- but still。 Nudging isn't exclusive to the USA）。- The cover makes you think that it's a how-to book on decision-making in different areas of your life， but it's not。 It focuses on society as a whole as opposed to the individual。 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Nudge: Improving Decisions About Health, Wealth and Happiness

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Nudge: Improving Decisions About Health, Wealth and Happiness&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Nudge: Improving Decisions About Health, Wealth and Happiness&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0